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Abraham Lincoln #2

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8These are fun ideas for phone cases! Just as you paid attention to your own needs and preferences in designing your case, you'll want to pay attention to the needs and preferences of other people--the ones you're trying to help--when you create your DT Philly design. You can probably tell from the designs submitted by your classmates that there are similarities but also differences in what each team wanted or needed...so the case you designed for yourself might not be the best design for someone else. Remember this as you work on your DT Philly project--the best solution you can design will come from a deep understanding of the people you're designing for.
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Badges

Start-Up: Nike Grind Badge

Congratulations on your creative problem solving—an essential skill for every designer!  Innovations and break-through moments come when you think outside the box, like Nike did when they began recycling worn-out shoes to reduce the company's environmental impact.  The recycled shoes were ground up and used to create springy surfaces for athletic facilities.  For example, Sacramento Kings fans donated their sneakers to be used in constructing the team's new practice court.  Not content to stop there, Nike keeps developing new applications for this innovative product, and recycled material from Nike Grind is now used in 71% of the company's footwear and apparel!

Empathize: Hub of Hope Badge

Thanks for taking a walk in someone else's shoes.  Designers empathize to understand the needs of the people they want to help, just as SEPTA did when they agreed to collaborate with other agencies to serve homeless people where they already congregate...at Suburban Station.  Instead of kicking the homeless out, the agencies worked together to open the Hub of Hope, a site that functions as a daytime living room for homeless individuals, where they can socialize, get a meal, shower, do laundry, and access a variety of health and social services in a safe and welcoming setting.

Define: Embrace Badge

Nice work using your powers of perception!  Good designers keep their eyes and minds open so they don't miss key insights...just as four Stanford students did while creating a low-cost baby incubator for developing countries.  To learn more about the problem, team member Linus Liang traveled to Nepal.  His "aha" moment came when he discovered that hospital incubators often went unused because mothers couldn’t get to, or stay at, the hospital.  The team realized they had to create something that could be used easily and affordably in homes, as well as in hospitals.  The team kept researching and learning throughout their design process to make sure their product met the needs of the people they wanted to help.  Since 2011 their solution—the Embrace Incubator—has helped over 200,000 babies in 20 countries.

Ideate: 40/4 Chair Badge

Way to get creative!  It's not always easy to see things with new eyes, and sometimes ingenious design is hidden right in front of you.  When was the last time you gave any thought to the humble stacking chair?  Designer David Rowland spent 8 years of his own time designing a chair that could be compactly stacked to fit the greatest number of chairs in the smallest amount of space.  He made 32 full-scale models in a quest to achieve the best form and greatest comfort, and he was rejected many times when he tried to license his final design for a chair that could be stacked 40 high at a height of just 4 feet.  But he persisted, and today his 40/4 chair is the winner of numerous awards, is showcased in museums around the world, and is a commercial success.  8 million and counting have been sold since 1964!

Prototype: Kenji Ekuan Badge

Well done!  Prototyping takes patience and persistence, as Kenji Ekuan demonstrated when he and his team spent three years designing the elegant, tear-drop shaped Kikkoman soy sauce bottle.  Mr. Ekuan, an award-winning designer who also worked on the Yamaha VMAX motorcycle and Japan’s bullet trains, is said to have tested over 100 prototypes before finalizing the design of the innovative and dripless two-sided spout—a design which works so well it hasn't been altered since it was introduced in 1961!

Test: MWOBS Badge

Now you know...testing's not just for school!  Designers know it's important to put their prototypes through rigorous real-world tests, which is why people who design products to function in extreme outdoor environments go to the Mount Washington Observatory in New Hampshire, where the conditions are equivalent to what you’d encounter in Antarctica and the polar regions!  Clothing, experimental robots, and tents are just a few of the products to test their mettle against the mountain!

DT Philly Showcase: Es Devlin Badge

Hooray—you've made it to the final stage of DT Philly, and it’s time to think about how you’ll tell the story of your design project.  Take a page from the playbook of renowned set designer Es Devlin and consider your presentation from the perspective of the audience.  How will they see, hear, and experience your story?  Devlin, who has designed sets for Kanye West, Beyoncé, and Rihanna, as well as for fashion shows, plays, operas, and ballets, thinks about the spirit of the performance and the experience the audience will share.  How will you bring your story to life and connect with your audience?

To earn this badge, collaborate on a task with a mentor or design consultant.

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