Use the project goals you identified after making your rich picture to write a “How might we” question describing your design challenge. This question will guide your design work throughout your project. Then come up with a list of the top 20 (or more) questions you’ll need to answer in order to gain a deeper understanding of your problem and your users (the people who experience your problem). Submit your “How might we” question and research questions at (there is template in the back of the playbook you can use, if you like). See section 2.2 of your playbook, "Developing a Course of Inquiry" for more information.