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Stage:Empathize Stage
Assignment: Road Trip

 It’s time to hit the road and see what’s going on with the people you want to help.  When you’re solving a problem, it can be tempting to jump to an answer without stopping to see the problem the way your users see it.  When you do this, you can miss out on important information.  

Designers use a tool called a journey map to make sure they understand a problem from a user’s point of view.  They think about what the user wants or needs to do, they map out the steps the user takes to get to his goal, and they look for the good and bad moments the user has along the way.  Let’s give it a try! 

Use the enclosed cards to travel with Samira as she tries to start her math assignment with her favorite pencil.  Then use the extra materials to create a journey map for a user you want to help through your DT Philly project.  Understanding a user’s journey helps designers see where they can make things easier or better.  This kind of knowledge can change your whole approach to your problem!  Upload your journey maps for Samira and for your own project at to earn the Samann Badge, then hover over the badge on your team page to learn how empathizing led to the invention of Little Tree air fresheners!